Press & Media.

Resources for journalists, podcasters, and researchers covering online reviews, local SEO, reputation management, and FTC enforcement. The founder is available for interviews on these topics — reach out via the contact below or through HARO / Qwoted.

Boilerplate

Local Review Club is a private, non-profit community of verified local business owners in the United States who become each other's real customers and may leave honest Google and Yelp reviews based on genuine service experiences. Membership costs $99 per year. Reviews are voluntary — there is no obligation, no direction on ratings or content, and no direct one-for-one exchange. Founded in 2026 by Yaroslav Korets, Creative Growth Partner at KPI Creatives.

Topics the Founder Covers

Yaroslav Korets, founder of Local Review Club, speaks and writes on:

• Online review policy — Google, Yelp, Amazon, FTC enforcement under 16 CFR Part 465.
• Local SEO — Map Pack ranking, GBP optimization, review velocity and its effect on search visibility.
• Review software and agencies — Birdeye, Podium, Grade.us, NiceJob — what they do, where they fail, who they serve.
• The fake review economy — broker networks, detection, legal enforcement trends, impact on small businesses.
• AI search and E-E-A-T — how ChatGPT, Claude, Perplexity, and Google AI Overviews evaluate business legitimacy.
• Content systems for small business — trust engineering, authority signals, the shift from campaigns to infrastructure.

For HARO / Qwoted / Press Queries

The founder responds to qualifying press queries typically within 24 hours. Best channels:

• Direct email — hello@localreviewclub.com (subject line: PRESS + your publication name)
• HARO — search queries on "reviews," "local SEO," "reputation management," "FTC compliance"
• Qwoted — requests on reviews, small business, and reputation tech

Media Coverage

Coverage archive will be populated as interviews and mentions accumulate. If you've covered Local Review Club and don't see your publication listed, please email us and we'll add it.

To be added: podcast appearances, published quotes, guest articles, conference talks.

For Podcast Hosts

If you're a podcast host in the small-business, SMB-marketing, local-SEO, or reputation-management space, the founder is available for interviews. Typical segment length: 30–60 minutes. Topics can be tailored to your audience. Please include in your pitch: show name, audience size, typical guest profile, and proposed topic.

Brand Assets

For logos, product screenshots, and photography, email hello@localreviewclub.com with subject line "BRAND ASSETS" and we'll send the media kit within one business day.

Key Sources the Founder Cites

The Library on this site contains fully sourced long-form content on the following topics. If you're a journalist looking for background:

• The FTC's Final Rule (16 CFR Part 465) — what's prohibited, what the $53,088 figure means in practice.
• Yelp's review policy — why legitimate review software still violates Yelp's Terms of Service.
• The fake review economy — how broker networks operate and why buyers get caught.
• Review generation services compared — software, agencies, community exchange.
• Birdeye at $3,588/year — what it does and where the economics break down for small businesses.
• Podium and the SMS fatigue problem — why automated review requests are losing effectiveness.

Contact

For all press inquiries: hello@localreviewclub.com

For direct contact with the founder: Yaroslav Korets bio page